KINDLE DAILY DEAL: The Change Maker: Preserving the Promise of America is Just $1.99 Today Only!

Entertaining, fast-paced, instructional, The Change Maker is not only a memoir, but a blueprint for how we can change our own lives, as well as the world around us, by providing personal lessons in the values of strategic thinking and responsible leadership. Through compelling true stories, both humorous and serious, Al Checchi demonstrates that through experience, vision, and courage, one person can make a difference and lead others to move beyond their comfort zones and transform our institutions.

Al Checchi, a remarkable change maker, chronicles how his creativity, strategic thinking, and negotiating skills helped transform three major American institutions—Marriott Corporation, Walt Disney, and Northwest Airlines—and led him to challenge the California political establishment as a candidate for governor.

Peppered with excerpts from speeches and articles, The Change Maker offers thoughtful perspective on institutional change in America since the 1960s, and scalding commentary on the current state of our public and private institutions, political parties, the emergent political class, and the economic policies and leadership of today’s administration.

The Change Maker challenges us to confront the status quo and demand accountability and a restoration of the fiduciary standards that are so vital to reclaiming and maintaining America’s position of economic and political leadership. Readers will finish the book feeling revitalized, hopeful, and armed with new ideas on how change can, and always will, occur.

What readers are saying;

“Among the many books on leadership, The Change Maker occupies a uniquely powerful position. It is both a moving personal memoir written with grace, eloquence, and remarkable honesty, and a brilliant study of leadership in both the public and private sectors. This superb work deserves widespread attention.” —Doris Kearns Goodwin, author of No Ordinary Time and Team of Rivals

The average Amazon Reader Review rating is currently 4.5 Stars {8 Reviews}.

Click here to read more about and purchase The Change Maker: Preserving the Promise of America for $1.99* from Amazon

*Price goes back up to $12.64 tomorrow!

KINDLE DAILY DEAL: All About Steve: The Story of Steve Jobs and Apple from the Pages of Fortune is Just $1.99 Today Only!

Steve Jobs’ legacy is clear: The most innovative business leader of our time, the man FORTUNE named CEO of the Decade in 2009. Now from the pages of FORTUNE comes an anthology of 17 classic stories spanning the years 1983 to 2011 about the cultural icon who revolutionized computing, telephones, movies, music, retailing, and product design. The stories lay out in unparalleled detail the career of a man with relentless drive and a single underlying passion—to carry out his vision of how all of us would use technology. Writes managing editor Andy Serwer in the book’s foreward: “In the end he was proved right a billion times over, and his company Apple became one of the most successful enterprises on the planet.” All these stories are the product of deep reporting. In many cases FORTUNE’s writers spent hours interviewing Jobs and delving into his mind. The result is a singular journalistic collection, which will leave you with a comprehensive picture of Steve Jobs and Apple, a picture that is complex in the making yet simple in its triumph.

The average Amazon Reader Review rating is currently 4 Stars {7 Reviews}.

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*Price goes back up to $8.79 tomorrow!

KINDLE DAILY DEAL: I Moved Your Cheese by Deepak Malhotra is Only $0.99 Today!

With more than twenty-five million copies in print, Who Moved My Cheese? has become a phenomenon. It does offer some reasonable advice about adapting to change. It’s certainly true that some of the events shaping our lives are beyond our control, and instead of struggling against them we must adapt and move on. But for all its good intentions, it ultimately advises us to unquestioningly accept our circumstances without exploring any possible alternatives—like mice in a maze mindlessly chasing after cheese.I Moved Your Cheese takes a different point of view and offers an alternative approach. Harvard Business School professor and bestselling author Deepak Malhotra tells an inspiring story about a new generation of mice who begin to challenge assumptions and ask important questions. Rather than just accepting their situation and dutifully chasing the cheese, Max, Zed, and Big begin looking deeper, examining and reassessing what they’ve been told are their limitations, and set out to chart a new course.Innovation, entrepreneurship, creativity, problem solving, and business growth— as well as personal growth—depend on the ability to challenge accepted notions, reshape the environment, and play by a different set of rules: our own. We are not powerless to change our circumstances. We can control our destiny. By ana- lyzing our assumptions about the limitations we seem to face, we can, like Max, Zed, and Big, discover how to overcome them. But first we need to understand the ways we unknowingly hold ourselves back. As Zed explains to Max, “The problem is not that the mouse is in the maze but that the maze is in the mouse.”

What readers are saying:

“Every once in a while a book comes along that makes you question the way things are. This is the book. Deepak Malhotra allows you to glimpse a world of your own making without the limits and barriers that others create. An excellent read.” –Stephen R. Covey, author of The 7 Habits of Highly Effective People

The average Amazon Reader Review rating is currently 4.5 Stars {34 Reviews}.

Click here to read more about and purchase I Moved Your Cheese for $0.99* from Amazon

*Price goes back up to $8.99 tomorrow!

 

KINDLE DAILY DEAL: The 7 Habits of Highly Effective People, Stephen R. Covey {$0.99 Today Only! – Or Borrow FREE with Prime!}

In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, service, and human dignity — principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.

What readers are saying:

“The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 15 million copies sold.” – Joan Price

“The 7 Habits of Highly Effective People is destined to be the personal leadership handbook of the decade.” – Review

The average Amazon reader review is currently 4.5 stars {1,048 reviews}.

Update: No Longer Frugal, Now $9.89 ~ Writing Fiction for Dummies, Peter Economy & Randy Ingermanson ~ Free!

Writing Fiction For DummiesA complete guide to writing and selling your novel

 
So you want to write a novel? Great! That’s a worthy goal, no matter what your reason. But don’t settle for just writing a novel. Aim high. Write a novel that you intend to sell to a publisher. Writing Fiction for Dummies is a complete guide designed to coach you every step along the path from beginning writer to royalty-earning author. Here are some things you’ll learn in Writing Fiction for Dummies:
  • Strategic Planning: Pinpoint where you are on the roadmap to publication; discover what every reader desperately wants from a story; home in on a marketable category; choose from among the four most common creative styles; and learn the self-management methods of professional writers.
  • Writing Powerful Fiction: Construct a story world that rings true; create believable, unpredictable characters; build a strong plot with all six layers of complexity of a modern novel; and infuse it all with a strong theme.
  • Self-Editing Your Novel: Psychoanalyze your characters to bring them fully to life; edit your story structure from the top down; fix broken scenes; and polish your action and dialogue.
  • Finding An Agent and Getting Published: Write a query letter, a synopsis, and a proposal; pitch your work to agents and editors without fear.
Writing Fiction For Dummies takes you from being a writer to being an author. It can happen—if you have the talent and persistence to do what you need to do. 
“…an easy-to-follow guide providing step-by-step instructions…” ~Writers Forum, December 2009 
The average customer review is currently 5 stars (34 reviews).

Price Update: Now $7.59! ~ The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius, & Betrayal, Ben Mezrich ~ $8.85

The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal Now a major motion picture ~ The high-energy tale of how two socially awkward Ivy Leaguers, trying to increase their chances with the opposite sex, ended up creating Facebook.

Eduardo Saverin and Mark Zuckerberg were Harvard undergraduates and best friends–outsiders at a school filled with polished prep-school grads and long-time legacies. They shared both academic brilliance in math and a geeky awkwardness with women.

Eduardo figured their ticket to social acceptance–and sexual success–was getting invited to join one of the university’s Final Clubs, a constellation of elite societies that had groomed generations of the most powerful men in the world and ranked on top of the inflexible hierarchy at Harvard. Mark, with less of an interest in what the campus alpha males thought of him, happened to be a computer genius of the first order.

Which he used to find a more direct route to social stardom: one lonely night, Mark hacked into the university’s computer system, creating a ratable database of all the female students on campus–and subsequently crashing the university’s servers and nearly getting himself kicked out of school. In that moment, in his Harvard dorm room, the framework for Facebook was born.

What followed–a real-life adventure filled with slick venture capitalists, stunning women, and six-foot-five-inch identical-twin Olympic rowers–makes for one of the most entertaining and compelling books of the year. Before long, Eduardo’s and Mark’s different ideas about Facebook created in their relationship faint cracks, which soon spiraled into out-and-out warfare. The collegiate exuberance that marked their collaboration fell prey to the adult world of lawyers and money. The great irony is that while Facebook succeeded by bringing people together, its very success tore two best friends apart.

The Accidental Billionaires is a compulsively readable story of innocence lost–and of the unusual creation of a company that has revolutionized the way hundreds of millions of people relate to one another.


Ben Mezrich, a Harvard graduate, has published ten books, including the New York Times bestseller Bringing Down the House. He is a columnist for Boston Common and a contributor for Flush magazine. Ben lives in Boston with his wife, Tonya.

“The Accidental Billionaires is the perfect pairing of author and subject. It’s pure summer fun—a juicy, fast-paced, unputdownable Mezrich tale that adds to his canon of lad lit. And Hollywood has come calling again: I’m currently working with Dana Brunetti, Scott Rudin, Mike Deluca, and Aaron Sorkin on the movie adaptation of The Accidental Billionaires. If the book is any indication, the film is going to be a must see.” ~Kevin Spacey
“Uproarious. . . . Stimulating enough to keep even an unmedicated narcoleptic awake.” ~The Washington Times 

“Mezrich’s prose has a cinematic flavor.” ~The Boston Globe 
“You won’t be able to put the book down. The story’s far too compelling, and entirely too personal, to toss aside.” ~The Oregonian
The average customer review is currently 3 stars (95 reviews).

Click here to read customer reviews or to purchase The Accidental Billionaires: The Founding of Facebook for $7.59 from Amazon

The Black Swan: Second Edition: The Impact of the Highly Improbable, Nassim Nicholas Taleb ~ $7.59

The Black Swan: Second Edition: The Impact of the Highly Improbable: With a new section: "On Robustness and Fragility"A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives.

Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don’t know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the “impossible.”

For years, Taleb has studied how we fool ourselves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. Now, in this revelatory book, Taleb explains everything we know about what we don’t know. He offers surprisingly simple tricks for dealing with black swans and benefiting from them.

Elegant, startling, and universal in its applications The Black Swan will change the way you look at the world. Taleb is a vastly entertaining writer, with wit, irreverence, and unusual stories to tell. He has a polymathic command of subjects ranging from cognitive science to business to probability theory. The Black Swan is a landmark book–itself a black swan. 


*2nd Edition, With a new essay: “On Robustness and Fragility”


The Black Swan changed my view of how the world works.”~Daniel Kahneman, Nobel laureate


“Hugely enjoyable—compelling . . . easy to dip into.” ~Financial Times


“A masterpiece.” ~Chris Anderson, author of The Long Tail


“Idiosyncratically brilliant.” ~Niall FergusonLos Angeles Times


The average customer review is currently 3.5 stars (546 reviews).


Purchase The Black Swan: Second Edition: The Impact of the Highly Improbable here for $7.59

Profiles of Remarkable Businesses from The Editors of New World City ~ One Free & The Others $2.39!


How McDonald's Got Its Groove BackHow McDonald’s Got Its Groove Back

How did the lumbering fast-food giant McDonald’s cure its own sclerosis and become a newly lean, hungry competitor? Its comeback offers lessons for leaders everywhere in focusing on what their customers really want. For example, don’t react to competitors, react to customers. When you broaden your market appeal, don’t abandon your first customers. Don’t skimp on product development.
McDonald’s hit bottom early in 2003. Sure, it was still the biggest fast-food provider in the world. But the stock collapsed after the company reported its first-ever quarterly loss. Battered by critics, nibbled at by new competitors (Subway, Sonic, Quiznos), undermined by overbuilding and a failure to adapt to changes in consumer habits and tastes, the giant was out of breath and sagging over its belt. Behind the scenes, though, a turnaround had begun. A new team of leaders was out to rejuvenate the core brand, shed irrelevant activities, and adjust McDonald’s operations to what the customer really wanted. The story of how they did it holds copious lessons for any business faced with bringing new life to a lagging brand. It demanded changes in every phase of a worldwide enterprise with $23 billion in sales, 31,000 restaurants, and fully 1.6 million employees. But the new McDonald’s team had patience, determination, and a “Plan to Win”….

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All of the other Profiles of Remarkable Businesses are available through the links below for $2.39!
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Nobody Moved Your Cheese!, Ross Shafer ~ $7.99

Nobody Moved Your Cheese!Nobody Moved Your Cheese! is a fun, yet challenging look at the so called business and cultural “experts” of our time.


Ross Shafer is a former pet shop manager turned comedian/TV talk show host who has spent nearly twenty years on the corporate lecture circuit as an after dinner speaker and entertainer. And most of the time, he is there with world famous authors and lecturers. This book dares to expose just how irrelevant their “expert advice” is to your life.


Ross takes on some of our most revered cultural icons in the chapters, Nobody Moved Your Cheese, Those Chicken Soup Books Are For Fools, Anthony Robbins Hasn’t Done a Damn Thing, The One-Minute Manager Got Laid Off, and 10 Things Dr. Laura Says to Get You to Buy Her Books.



Plus, Ross slaps conventional wisdom in the face in chapters like, Your Job is Terminal…and Other Good News, Goal Setting is Stupid, Back up Your Lies with the Truth, and Good Customer Service Can Bankrupt You.


This is a book about taking extreme responsibility. Ross promises that it will shock you and empower you at the same time. You’ll never feel insecure about your job or career choices again.


The average customer review is currently 5 stars (21 reviews).


Purchase Nobody Moved Your Cheese! here for $7.99

Think and Grow Rich, Napolean Hill ~ $0.95

Think and Grow RichThink and Grow Rich is the number one Inspirational classic for individuals who are interested in learning from important figures in history. The text in this book is the original 1937 edition written by Napoleon Hill, which has often been reproduced, but no updated version has ever been able to compete with the original text. Think and Grow Rich is a timeless classic and should be read by students of business, people with entrepreneurial spirit, and anybody who is interested in furthering their lives and reaching their goals. This book will guided many to success, and has sold millions of copies for nearly three quarters of a century. 

The average customer review is currently 4.5 stars (478 reviews).

Purchase Think and Grow Rich here for $0.95

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